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The ultimate guide to linkedin lead generation for b2b business in 2020
LinkedIn is the ultimate guide for B2B Lead Generation. It has more than 500 million users and it’s home to more than 9 million business profiles from over 200 countries.
In fact, 100 million of those users are active daily. Out of them, 40 million are in decision-making roles. Users are likely to purchase from a company they interact with. This proves that this platform is a hub of potential clients for B2B businesses.
How can LinkedIn help in lead generation?
We all know that it is the world’s largest database of business professionals and there are 40 million potential clients on its Platform. How to find them?
Here is the simple three-step process for using LinkedIn for lead generation.
Step 1: Searching for the right profiles
The first step is to find the target profiles. This requires you to first determine who are your ideal leads. Once you know your requirements, you can search them by targeting profiles using keywords on, zip code, title, position, experience, and more.
Also, note that on LinkedIn, you can only add people to your list that are 2nd connections to you. This is for two reasons:
- 1. So that you can have something in common with the person you will be targeting
- 2. To avoid mass spamming
Once you’ve finished viewing your target profiles, wait to see who views you back. When someone looks at your profile, you can take this as an initial sign of interest. The next step would be to send them a connection request.
Generating leads for B2B business through any medium will take time and need professionals at work, at HQL Solutions with the help of our Lead Generation experts we can provide you with genuine and high-quality leads.
Step 2: Engage with your audience
Like any other social media platform, interacting with other people will drive more traffic to your page.
To do this, you not only need to post frequently but also in a way relevant to your target audience. Your content must add value, you can share your knowledge or articles from your website. This will help you to keep your audience engaged.
It is also important to differentiate yourself from your competitors, for this you should use catchy headlines that are engaging and intriguing. This will help you increase your engagement for Lead Generation on LinkedIn.
Make sure that your content is readable and credible.
Here’s a quick tip – Use the poll feature to understand your audience, ask them relevant questions related to your business field. This will help you to know what your potential client wants and also help you to make content targeting them.
Step 3: Take advantage of advertising options
If you want to reach the maximum potential leads you should consider advertising. LinkedIn connection barriers allow you to send requests only to 2nd connections in your list to avoid spamming; this might stop you from reaching out to your desired B2B leads.
It offers detailed targeting options, it differentiates between standard and direct sponsored content. Standard sponsored content is an update published on a company page whereas direct sponsored content can be customized which enables you to personalize and test the messages you’re sending out to your B2B Business audience.
You also need to keep in mind the type of devices on which the content will be viewed, most LinkedIn users are from mobile phones and content on sidebars will not be seen by them.
How can we help?
Although there are a number of ways to get leads for B2B Business on LinkedIn, it will take a lot of time to optimise for generating high-quality leads. Our team at HQL Solutions can help you with this process, we have experienced professionals in this field. Contact us to talk to our experts now.
